KEYNOTE: Adaptive Content, Context, and Controversy

Conference Archive

DevLearn 2016 Conference & Expo - November 18, 2016

In 2016, “adaptive content” has become a buzzword. To some, it’s a complex, long-term initiative to structure content for flexible reuse and dynamic targeting. To others, it’s a way to ensure that everyone, everywhere, sees exactly what they want—like magic! In this closing keynote, Karen McGrane shares her perspective (and reservations) about how adaptive content is being used today. She’ll discuss how adaptive content supports targeting content to device type, and why that’s rarely necessary. She’ll also describe creative ways that adaptive content can support tailoring content according to context, and ways that can go wrong. You’ll walk away with a better understanding of when adaptive content is necessary and how to get the most value from it.

Session Video

You do not have access to this video. Please log in or join with a free membership to view this video.

 

 Back to Library