Binders. One-sheets. Printouts. For salespeople and those who work on the road, the backseat is full of them. They are used not only for collateral but also for training customers on products and services. But are these the right tools? What if the customer has only five minutes? How can an individual quickly and efficiently discuss a topic in an engaging way and avoid the paper clutter?
In this session, you will see a solution to the endless paper and unclear training objectives by using interactive PDFs specifically designed for tablets. You will explore how Comcast employs a unique solution used by account executives (AEs) whose role is to support third-party dealers that sell Xfinity services. AEs, with the use of their iPads, access a portal, select a product or service from the list, and engage in a quick and targeted side-by-side training with a dealer, focusing on an entire product line or just one feature. The interactive design allows for complete customization and on-demand needs.
In this session, you will learn:
- How using interactive PDFs specifically designed for tablets provides a solution to the endless paper and unclear training objectives
- How Comcast employs a unique solution used by AEs whose role is to support third-party dealers that sell Xfinity services
- What side-by-side training looks like using a mobile device (we will do a fun role-play)
- How you can start the discussion in your organization to craft a similar solution
Audience:
Novice to advanced designers, developers, project managers, and directors.
Technology
discussed in this session:
Adobe InDesign for interactive PDFs and Articulate Storyline 2 for
a content portal.
Handouts
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