Taking the plunge and deciding to create a serious game is an exciting and daunting task. Critical for Checkers and Rally’s was to find the right partner to help the company realize the benefits of this learning method. Other companies had tried, failed, or abandoned their investment. The mission was to realize the significant benefits by developing a serious game that could drive results by reducing costs, improve proficiency, encourage engagement, and deliver effective learning.

In this session, you will explore many of the learnings and best practices encountered in the development of a sandwich game contracted by Checkers/Rally’s with Designing Digitally. You will learn what makes a serious game a success or a failure. The discussion will include the proper steps to take throughout each phase of the project to ensure success. You will learn what works and what to avoid or consider. This session will include best practices, and also will show the pain points.

In this session, you will learn:

  • What to consider when deciding to develop a serious game
  • How to plan and develop a serious game (internally or externally)
  • The best practices when creating the serious game
  • How to support the serious game after the effort has launched

Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Sandwich game.