As the Spectrum Health University adapted to an ever-evolving health care landscape, the programs and offerings from the organization needed to change as well. Through an analysis of brand, audience and offerings, and a desire to more closely align with the organization’s new strategy, a sizable challenge was undertaken to reimagine the corporate university with the use of social collaborative platforms and the deployment of micro-learning resources.

In this case study formatted session, you’ll learn about the discussions and debates that helped enhance the offerings to Spectrum Health. You will learn how the organization created a solution to help control both messages and content related to training and development. You’ll see how the university expanded outside of leadership development; the corporate university provided an ideal way to partner with others throughout the organization in a more formalized way.

In this session, you will learn:

  • Why you should periodically refresh your branding and marketing efforts
  • How to have tough conversations about people, purpose, quality vs. quantity, and prioritization
  • To challenge the notion of if it isn’t broke, don’t fix it, and always be focused on continuous improvement

Intermediate and advanced developers, managers, and directors.

Technology discussed in this session:
Social collaborative platforms (Jive), learning management systems (SumTotal), video production tools, iPads, and eLearning development software.