For years Flash videos have been the Internet standards for video delivery. But with the emergence of mobile web, video publishers face a fragmented environment consisting of multiple video formats that make it more difficult to reach that audience. There is no magic fix to this problem. We need to go back to the drawing board, drop some formats that are irrelevant, and adopt new standards in order to stay current and deliver platform agnostic media.

In this session you will explore how the adoption of new streaming protocols and a smart player have enabled one company to reach the 35 percent of mobile users who were not able to view our media content. You will learn how its videographers, integrators, and server administrators had to re-adjust their daily tasks and acquire new techniques in order to face and overcome these challenges. You will leave this session understanding how this new workflow results in a more streamlined process, producing one format with three different bitrates—HD, medium-res. and low-res—so that all bandwidth would be covered.

In this session, you will learn:

  • New video standards for mobile
  • How to adopt true streaming protocols for mobile devices
  • How to optimize videos to accommodate mobile bandwidth
  • About server setup for mobile delivery

Novice to advanced designers, developers, project managers, and managers.

Technology discussed in this session:
Adobe Media Server 4.5; encoding tools for the MP4 format, like HandBrake and FastTrack; editing manifest files like .m3u8 and F4M; delivery videos to iPads and iPhones devices; and streaming protocols like HDS and HLS.