Sales training managers, customer support managers, and partner managers will benefit greatly by learning how to make training more relevant and easily accessible to their audience. This session will explore ways that sales training managers can solve the problem of quantitative measurement of the impact of training on sales performance.

Participants will examine the use cases of CRM and LMS integration and the benefits of training for sales, customers, and partners. You will see demonstrations of the various triggers within a CRM and a few examples of how these can be used to deliver relevant content based on the needs of learners. You will hear about the different kinds of reports that can be built by combining LMS data, such as course enrollment and scores, with CRM data, such as account name, geography, account type, etc. You will see ways of implementing single sign-on (SSO) between a CRM and an LMS.