In 2009, Google began customizing search results for all users, commencing the race to collect as much personal data about site users as possible. Tailoring online experience is the defining battle for today’s Internet giants. As a result, each of us increasingly live in our own unique information universe—what Eli Pariser calls “the filter bubble.” However, the filter bubble undermines the Internet’s original purpose as an open platform for the spread of ideas. In this fascinating presentation, Mr. Pariser discusses how this filter bubble may impact what we see and how this filtered information could impact how we search and by extension learn. He will share a new vision for the web, embracing the benefits of technology without ignoring its negative consequences, and ensuring that the Internet lives up to its transformative promise.
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