Content Is King, Context Is God: Connecting the Two

Conference Archive

Performance Support Symposium 2013 - September 10, 2013

Matt Baker

Vice President of Sales for US

John Hall

Director of Product Management

Oliver Kern

Head of SkillCamp
Bayer CropScience

In the last 10 years, new technologies have made the creation of content—whether formal or informal, structured or unstructured—easier. As a consequence, the amount of content—useful or not—has grown exponentially. Attempts to get the most out of an organization’s strategic content—through ECM, search technologies, collaboration suites, or social filters has yielded mixed results. Stop the searching! Now there’s an easier, more efficient and productive way.

In this session you will see how, through contextual performance support, to understand an employee’s application and work contexts and then map that context to relevant content—the critical element in distributing organizations’ tacit and explicit knowledge capital.


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