Mobile devices are not going away; the growing ubiquity is not a fad. The question then becomes one of how to take advantage of them. Working from a recognition of how people solve problems in the real world, we develop the mobile proposition as a natural outgrowth of how the devices are already being used. We then couch these opportunities in the context of pressing business needs.

In this session you will look at the possible, the valuable, and the coming, to characterize the ways you can use mobile now to generate outcomes, the new capabilities that will be on tap, and the pragmatic steps you should be taking to switch from mobile as a tactic to mobile as a platform and strategy. Mobile is the future, and you should be factoring it into your thinking.