Social media is becoming predominant in every industry. The reality is that social media is not going away; companies need to understand and utilize the technology in order to harness the energy and synergy they can get from it.

In this session, participants will explore the problems organizations are encountering in business situations where some form of technology, such as voice mail, conference calls, and SKYPE, mediates much of the communication and learning, and where what had been face-to-face or spoken communication is now being conducted via e-mail, Twitter, Facebook, or text messages. You will examine these real-world problems and explore ways to utilize them in a very productive and efficient way.

In this session, you will learn:

  • The difference in communication preferences based on age groups
  • How to leverage social media for learning and communications
  • The different social media technologies and how to use them
  • How to manage dialogues within social media for a better outcome

Novice-to-intermediate professionals who want to learn more about how to harness the power of social media. Participants should have a basic understanding of social media applications.