KEYNOTE: Business Lessons from the World of Blackjack

Conference Archive

DevLearn 2012 Conference & Expo - November 1, 2012

Jeffrey Ma

Entrepreneur, Author, and Inspiration for the movie 21

When playing blackjack (21) ... do you hold on 16? In your organization ... should you implement a new training solution? Jeffrey Ma can answer both questions - if you have the right data, analyze it rationally, and have the courage to follow through on the sometimes counterintuitive answers the data provides. Mr. Ma is the subject of the best-selling book Bringing Down the House and the hit movie 21. His book, The House Advantage: Playing the Odds to Win Big in Business, tells how he embraced the numbers, moving beyond the blackjack table to win big in the business world. Learn how the power of numbers can change your world.

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