Getting Stakeholders Aware and on Board through Effective Marketing of Your eLearning Initiatives

Conference Archive

Learning Solutions Conference & Expo 2012 - March 23, 2012

Brian Via

Sr. Clinical Training Developer
Takeda Pharmaceuticals North America, Inc.

Many training teams can provide services that improve workplace effectiveness and process improvement within their organizations. But stakeholders are often unaware of the services training team’s offer beyond developing and delivering training, so training is rarely called upon to help. Without effective marketing of training programs, learners tend to view training as being “dumped” on them and can become resentful, and/or are unaware of the existing training that will benefit them in their jobs.

The first session segment focuses on the necessity of marketing the training team and its products and services. Participants will see various innovative marketing solutions that you can take home to showcase your own team. The second segment focuses on how to market the training team’s deliverables to learners. You’ll see ADDIE process maps that highlight where you should conduct the marketing element, thus ensuring marketing is a component of training development. Participants will walk away from this session with tools (fresh, unique, and useable ideas) that can easily be implemented within a week of returning to work. Learning techniques for properly marketing their team’s skills and ability ensures that the team becomes an integral and necessary part of the organization.

In this session, you will learn:

  • The importance of marketing your team as well as your deliverables
  • How to place a marketing strategy in the training development process
  • The key stakeholders to market your team and product
  • Innovative marketing solutions to take home

Audience: Novice-to-intermediate participants should have a basic knowledge of training development.


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