If You Build It Will They Blog? A Case Study of Marsh's Social Intranet

Conference Archive

DevLearn 2011 Conference - November 3, 2011

Lisa Chamberlin

Instructional Designer
Flex Design

While social intranets are beginning to emerge in the enterprise, they're lonely and underutilized. Standard seat-time training rarely shows the possibilities of social media to its full potential. Learning about a successful, experiential approach to implementing blogging behind the firewall will help generate possibilities for session participants to use in their own organizations.The rollout of Marsh University was the first step in introducing the enterprise to the idea of social learning. But profiles and an activity stream weren't enough. Silos of knowledge still existed, written communications got buried in e-mail chains, and valuable time was wasted tracking down information or experts across the globally-dispersed workforce. Marsh University needed a way to get the enterprise to use the system they put in place. The Marshall C. Blog program became the answer!

Participants in this case-study session will learn about the design and implementation of a unique, intranet-based learning experience for Marsh. Specifically, you will learn how Marsh created and delivered a virtual, on-demand, experiential “how to use blogging to learn at work” program and coordinated it with an enterprise-wide, social learning platform.

In this session, you will learn:

  • Methods for designing an experiential blogging program (sample outline, sample activities)
  • The potential pitfalls in an experiential program
  • How to plan for scale, translation, and feedback
  • The business applications of an intranet blogging program (the RoB – Return on Blogging)
Audience: Intermediate and advanced designers, developers, managers, executives, and others with a basic understanding of intranets, social media, and social learning.


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