Designing for European Audiences: Cultural Awareness and Language

Conference Archive

DevLearn 2011 Conference - November 4, 2011

Anneli Haimi

Senior Instructional Designer
A.H. Consulting

When designing an eLearning program for a global audience, one size does not fit all. While most professionals in European countries understand English in their area of expertise, their vocabulary and understanding of the general culture as presented in the eLearning materials might hinder the learning experience or leave some gaps. In order for it to be easily understood in English, or to be translated into local languages, not only the local legislation or local learning styles, but also the general daily environment might require consideration in the underlying eLearning program structure as well as in the actual vocabulary used.

In this session, participants will learn what might be misunderstood in your eLearning material and how you can avoid some costly mistakes in the original design and development. You will get a 20-item checklist that helps you to design an eLearning course that will be easily understood by European audiences – a course that can be translated into local languages when local legislation so requires, so that your message will remain unchanged.

In this session, you will learn:

  • How to win over your European audiences in international English
  • How knowing European geography and history helps you design better courses for your target audience
  • How to consider the need for localization and plan for it
  • How to plan for international co-operation in teams on various continents and in various time zones
Audience: Intermediate designers, developers, managers, and others with interest in at least one foreign language or experience in working in international teams.


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