Allison Cerra is a leading expert in how technology is influencing the way we work, live, and play. With more than 15 years of experience leading marketing organizations for some of the world’s largest technology companies, Ms. Cerra brings a practical approach to demystifying the confluence of significant technology trends and signaling where these forces could lead cultures in the future. She recently co-authored Transforming Business: Big Data, Mobility and Globalization, which is based on extensive research involving employees and elite college recruits from across the United States and China. Ms. Cerra was named to the “40 Under 40” lists of Global Telecoms Business and the Dallas Business Journal and was honored by the Dallas/Fort Worth chapter of the American Marketing Association as CMO of the Year for 2011.