The consumer electronics industry loses $17 billion annually on product returns, yet only five percent is due to damage or defects. Global consulting firm Accenture cites “insufficient education of the customer” as a key contributor. In this session you will explore the role eLearning can play in the customer development process. You will examine examples of eLearning used for this purpose. You will discover the impact eLearning and mobile learning mLearning can have on customer engagement and long-term brand loyalty.