P14 Using Neuroscience to Increase Learning and Behavior Change
8:30 AM - 4:30 PM Tuesday, October 23
Antigua AB
L&D professionals are disappointed when employees fail to learn or don’t transfer learning back to their workplace. Designers often fail because they don’t understand the mind of the learner and they build training modules that are not consistent with the brain’s natural means of acquisition. Training should be more effective, and it can be more effective once you understand how the learner’s mind operates.
In this energetic workshop, you will discover 10 core principles that will help you understand how the brain controls learning and memory. You will explore complex, research-based examples and demonstrations that will give you an exciting new understanding of the mind. You will apply this understanding to your work, allowing you to create eLearning that will effectively engage the brain and maximize learning and recall.
In this session, you will learn:
- How to design training and change management solutions that are compatible with the brain’s natural way of learning
- How to create social learning communities that are based on psychological principles of observational learning
- How to use authoring tools more effectively by understanding how the brain encodes metaphor and emotion
- How to develop incentive systems that reinforce desired behaviors and that are based on established principles of conditioning
- How to use social media, mobile devices, and coach-on-demand technologies in ways that produce pro-social change
- How to improve employees’ attention within mobile learning by understanding the secrets to people’s levels of consciousness
- How to design effective follow-up training by tapping into mnemonic principles of memory
- How to deliver either visual or auditory messages based on an understanding of the brain’s dual-coding mechanisms
Audience:
Novice to advanced designers, developers,
managers, and senior leaders (directors, VP, CLO, executive, etc.). An interest
in brain science is helpful but not required.
Technology discussed in this session:
Micro training, video training, and
technology for post-training reinforcement and assessment.
Art Kohn
Professor
ASPIRE Consulting Group
Dr. Art Kohn earned his PhD in cognitive science at Duke University and is a consultant with Google, helping the organization develop new programs which train more than 1.2 billion people. Dr. Kohn's professional research explores how to present information in order to maximize learning and memory. He was awarded the National Professor of the Year award from the American Psychological Association and he won a Fulbright Fellowship in cognitive psychology and a second Fulbright Fellowship in distance education. He consults with organizations around the world, helping them modernize and optimize their training programs.