STR204 The eLearning Entrepreneur
1:15 PM - 2:00 PM Thursday, November 17
Expo Hall—Strategic Solutions Stage
eLearning is a diverse and far-reaching field. While eLearning developers work in a variety of environments, few have examined self-employment, and by extension entrepreneurship, as a viable career option. Fear of failure, lack of information on how to start a business, and, perhaps most striking, lack of understanding of the huge opportunity for eLearning developers has led to few eLearning developers taking advantage of opportunities that exist.
In this case study session you will learn a model for eLearning entrepreneurship that has made many practitioners successful. You will build a specific plan, including relevant websites, checklists, and other resources that you can use to become an eLearning entrepreneur. The presenter’s company offers a case study within which you can explore the techniques used to build an eLearning entrepreneurship.
In this session, you will learn:
- The market for eLearning content
- How to sell the same course 20,000 times
- How to create an audience for your content
- The technical requirements for creating eLearning independently
- Why you should give your eLearning away
- How to market your company and yourself
- Topics you can build courses around
- How to transition from a full-time job to a full-time entrepreneur
Audience:
Novice to advanced designers and developers.
Technology
discussed in this session:
Udemy.com, OpenSesame.com, Adobe Premiere, and
Adobe After Effects.
Mark Lassoff
Founder
Dollar Design School
Over two million people have learned coding and design from Mark Lassoff. Mark and his company are pioneers in new media learning, having created the first streaming media network dedicated to learning workforce and career skills. They produce broadcast-quality learning content that focuses on digital skills such as design, coding, and digital productivity. Mark is an in-demand speaker and has traveled the world to teach. He was named to the 40 under 40 in both Austin, Texas, and Hartford, CT. In 2017, Mark was awarded the prestigious Learning Guild Guild Master Award.